Across history, retailers have been at the forefront of innovating to adapt to social change. Today is no exception.

WPP The Store is compiling some of the key ways that retailers – both physical and virtual – are innovating and adapting their operating models as they rise to the unprecedented challenges of helping society, their local communities, consumers, retail colleagues and support their business.

We are doing this so we all can learn and share ideas with our teams and clients. We need your help to help your colleagues around the world…

Please share any interesting ideas you create or see, when you are out in stores, that are sent to you… on the web or your social networks. Just send them in any format to bethan.davies@wpp.com and we share with our colleagues.