How is the Coronavirus changing retail?

The global impact of the COVID-19 pandemic is a daily challenge for commerce and retailers around the globe. The retail industry forms an intrinsic part of our daily lives and, as we are being reminded, a lifeline for us all for essential purchases.

Across history, retailers have been at the forefront of innovating to adapt to social change. Today is no exception.

WPP The Store is compiling some of the key ways that retailers – both physical and virtual – are innovating and adapting their operating models as they rise to the unprecedented challenges of helping society, their local communities, consumers, retail colleagues and support their business.


We are doing this so we all can learn and share ideas with our teams and clients. We need your help to help your colleagues around the world…

Please share any interesting ideas you create or see, when you are out in stores, that are sent to you… on the web or your social networks. Just send them in any format to and we share with our colleagues.

3 August 2020

Extended stays

Wunderman Thompson Intelligence explores the luxury hotels and destinations that are rebranding as semi-permanent home offices

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31 July 2020

Retail’s new lipstick effect

During past recessions, consumers have snapped up small luxuries, such as lipstick, to make themselves feel better. But with face masks making a lipstick uptick unlikely, which treats will...

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28 July 2020

Holiday season 2020

With so many businesses struggling to get through the initial wave(s) of the pandemic, this holiday season may be a make-or-break period for many…

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27 July 2020

Chefs at home

Pintrest launched Chefs at Home – recipes, tips, & tricks from iconic chefs, based on the insight that searches of ‘easy at home recipes’ went up 12x during COVID

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27 July 2020

Slow retail

Wunderman Thompson: Retailers are making a comeback—one that emphasizes quality, longevity and taking things slowly

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